Complex apps, made to feel effortless.

About

Hello, I’m Elle.

I bring an economist’s eye and a founder’s instinct to products that move money, people and health forward.

I hold an MSc in Economics, I’m a PhD candidate in international trade, and I worked as a financial advisor before founding a beauty brand. I’ve spent more than ten years building consumer brands, so I understand both the product and the person deciding whether to trust it.

That’s why I lead with money and business software, and explain it in plain language. Every video is filmed and edited by me, at home over the bay in Miami or wherever I’m working that month.